5 In-Store Trends Radically Reshaping Retail Marketing

In-Store-Trends-Reshaping-Retail-Marketing

In-store shopping vs online shopping debate has grabbed the limelight for quite sometime in retail. And the discourse has only reinstated that the growth of e-commerce in the retail sector has not reduced the importance of brick-and-mortar stores for consumers. As confirmed by a recent TimeTrade survey, 71% of the US consumers prefer to shop […]

Top 8 Tips on Building an Omnichannel Retail Strategy

Feature-Image-Why-and-How-Should-Retailers-Invest-in-Omnichannel

The present day customers are not only tech-savvy, but are also multi-channel consumers. While a majority of sales are still fulfilled in physical stores, online channels and social media have a huge impact on customer behaviour. This new class of empowered customers also seek highly personalized, consistent and holistic experiences across all channels. Retailers today […]