Wi-Fi vs RFID vs GPS vs Beacon: Which Location-Based Service Technology should your Brand go ahead with?

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Location is mobile, and as Benedict Evans at Andreessen Horowitz, a venture capital firm in Silicon Valley, puts it, ‘Mobile is eating the world.’ This staggering consumer shift to mobile has made the location the cookie of the real world, thus making it easier and more vital for businesses to take actionable decisions from, the […]

Why Retail Giants in India should invest in Wi-Fi Marketing

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According to MarketsandMarkets, the global Wi-Fi market size is expected to grow from USD 14.8 Billion in 2015 to USD 33.6 Billion by 2020 at an estimated CAGR of 17.8%, largely propelled by the increase in the usage of internet and growth in mobile data. It would come as no surprise if the size of […]

Best of Beacons this Week: Why Location was a Dominant Theme at this year’s Google I/O and more

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How is Google taking Apple head-on in the proximity marketing space? What are the innovative ways in which brands are leveraging beacons to boost business? How do beacons along with Wi-Fi and GPS allow brands to target consumers effectively? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig […]

Top 5 Ways to Boost Customer Engagement on Mobile

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Mobile phones have become ubiquitous and are proving to be a one stop shop for fulfilling a host of user needs  and wants. Not only is mobile adoption increasing, even the time spent on mobile phones is witnessing an upward swing. According to KPCB’s, Internet Trends 2015, mobile digital media time in the US stands […]

Best of Beacons This Week: How Big BLE Beacons will be in 2016, and more

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We are back with this week’s best of beacons round-up. In this feature, we cover some interesting insights from forward looking beacon growth projections for 2016 to some very interesting and unique beacon deployments. So, sit back and check out the latest updates on iBeacon technology. 1.How Big Will Bluetooth Low Energy Beacons be in […]

Wi-Fi meets iBeacon Technology: Merging the right IoT devices for growth

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In most big brands, two of the most important location-based technologies, Wi-Fi and iBeacon are working together to drive IoT growth.  With an array of location-based technologies (NFC, GPS, Wi-Fi, BLE) available, both consumers and businesses are facing an urgent need to identify the distinguishable features of these technologies. Many comparative studies such as iBeacon […]

In-store Retargeting: Why It Matters & How to Get Started

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According to recent study, 95% of all retail sales are captured by retailers with a brick and mortar presence. Therefore, it is no surprise that of recent, a number of online-only retailers such as Amazon have started to set up their own physical, branded stores. Today, the distinction between physical and digital, or between offline and […]

4 Ways Marketers can use Beacons to their Full Potential in 2015

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2014 has been a great year for marketers, especially with beacons bridging the gap between offline and online worlds faster than ever before. Over the past year we have seen a number of brands begin to dip their toes in proximity marketing by running beacon trials. And these beacon trials aren’t limited to the retail […]