How Retailers can Boost Sales through Hyperlocal Mobile Advertising using Beacons

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From big brands to small scale businesses, mobile has today become a critical part of the marketing mix for businesses all over the world. According to a recent eMarketer study, mobile will account for 51% of the total digital ad market worldwide, by 2016. Mobile ads on smartphones and tablets are already having a growing […]

With Beacon Marketing, how much is too much?

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Heralded by technology and marketing experts as an innovation on the cusp of transforming retail industry, beacons have stimulated the appetite of retailers all over the world. Many brands, from Macy’s to Tesco, Alex and Ani to Kenneth Cole are running beacon trials to test these new proximity-detection devices at gaining deep insights into consumer […]