Mobile commerce is changing the face of the retail landscape. Today, more and more consumers are turning to their mobile devices to make informed and immediate retail purchases. In fact, mobile offers you an untapped opportunity to engage better with your customers and thus drive first-time business, increase repeat business, and build customer loyalty. So much so that, currently m-commerce is reported to account for one in every ten e-commerce dollars.

Today, it’s evident that this consumer behaviour isn’t just a trend, but a market shift that e-commerce companies can no longer ignore. Effective utilization of mobile will now help retailers gain greater insight into the behavior of today’s mobile shopper.

Given the growing importance of m-commerce to your market position and the top line of your business, we recently launched an ebook titled ‘The Ultimate Mobile Commerce Handbook’. This 23-page ebook offers development and design tips that will help e-commerce businesses maximize their mobile revenue.

Here are a few tips from the ebook on how to deliver a mobile shopping experience that matches upto the expectations of your customer.

1. Mobile information architecture

When consumers are unable to find a sibling category where they expect, they often conclude that the website doesn’t sell that particular product. To avoid this you should add the subcategory under multiple parent categories.

Learn more about mobile information architecture and other best practices in the ebook.

2. Allow your users to add and remove filters with one click

In fact, most shoppers come to an ecommerce website with the intention of browsing through the options before choosing a product. Your website should provide them with filters such as size, color, brand etc and let them search for their product with ease.

For more usable how-to tips and proven tactics to help you turn your apps or mobile websites into a successful and sustainable global business, download the ebook now.

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• Author Details

Author Details

Devika Girish

Enthusiastic about marketing technology and helping businesses achieve greater ROI.

devika@mobstac.com

This blog was originally published on April 2nd, 2014 at 05:25 pm