In today’s ever-connected, increasingly social world, images and videos are fast becoming crucial elements of digital marketing. According to a recent Forbes report, brand engagement on Instagram, a social network that relies purely on visual content, has grown by an astounding 350 percent, year over year.

With the rise of social sharing, more and more brands are looking for ways to leverage visual imagery to grab a greater share of audience attention and enhance the value of the content they create . An ROI Research report found that 44 percent of people are more likely to engage with brands that post pictures than any other form of media.

We recently published a blog on ‘4 Ways Visual Content can Enhance Your Ecommerce User Experience‘ on Content Marketing Institute. The blog talks about smart ways to start capitalizing on the rising popularity and power of visual content. Here are a few of them:

#1. Jimmy Choo adopted a mobile-first approach to deliver a highly differentiated experience for its mobile customers

#2. Nike featured shoppable images and videos to help boost sales through their loyal fan base

#3. Nasty Gal incorporated consumer-sourced images to drive engagement among its shoppers

#4. REI created a content hub that resonates with their shoppers interests on outdoor-enthusiast lifestyle information

Read our post on ‘4 Ways Visual Content can Enhance Your Ecommerce User Experience‘ on Content Marketing Institute to engage in meaningful interactions with your consumers by strategically incorporating visuals into your ecommerce experience.

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• Author Details

Author Details

Devika Girish

Enthusiastic about marketing technology and helping businesses achieve greater ROI.

devika@mobstac.com

This blog was originally published on May 19th, 2014 at 02:22 pm