MobStac Launches CMXstac – a Cloud Platform Enabling Businesses to Engage Customers Through Wi-Fi-based, Indoor Location-aware Mobile Apps
May 19, 2014
Mobstac at Cisco Live!
Today at Cisco Live, Cisco’s annual IT and communications conference, we are excited to launch CMXstac, a software platform on top of Cisco® CMX (Connected Mobile Experiences), that enables businesses to manage rules, messaging and gather data from their Wi-Fi-based, indoor location-aware mobile apps
Cisco Live attendees will have an opportunity to see CMXstac in action at the Cisco Investments Pavilion. To see the demo, attendees have to head straight to pod no i13, booth 929 located on the WoS showcase floor in Moscone South.
CMXstac enables businesses to bring customers’ location and identity together to establish a new and effective channel of communication through Wi-Fi-enabled, indoor location-aware mobile apps. CMXstac is designed to work in conjunction with Cisco® CMX (Connected Mobile Experiences) and allows businesses to configure rules to communicate through in-app messages to customers based on WiFi-based location information.
The Demo at Cisco Live will:
– Simulate a retail/banking scenario with a customer device app, a relationship manager app and the CMXstac interfaces
– Show the various components of CMXstac such as the receiver, the messaging console, the rule engine and the SDKs in action
– Detect a consumer’s presence inside a store/ bank, and trigger an appropriate message to the customer’s app as well as notify the manager about the customer’s presence
CMXstac can be used by enterprises with large Wi-Fi deployments across verticals such as retail, hospitality and healthcare to track customers’ devices and communicate through in-app push notifications, through configurable rules.
CMXstac includes iOS and Android SDKs that can be readily used by system integrators & other Cisco partners to easily enable their location-based apps to leverage CMXstac’s capabilities.