48 percent of football fans plan to use their mobile devices to stay closer to the action at the 2014 FIFA World Cup, states “2014 World Cup: A Global Mobile Perspective”, an international study generated by the Interactive Advertising Bureau (IAB). There is no doubt that this year’s World Cup will serve as a measure of the massive migration to mobile devices across the globe. Armed with sweeping advancements in location-based and geo-targeting capabilities, this epic event opens up the doors for brands to widen their global reach by creating successful mobile advertising campaigns.
This infographic highlights how fans around the globe are seamlessly moving across screens to interact with media and consume information. It also contains tips on how broadcasters, stadiums and teams can use the sweeping advances in mobile technology to make the most of this increasingly ‘mobile’ World Cup opportunity.