Robust security, analytics, integrations, and customer support make Beaconstac a preferred choice.
QR CODE CHIMP
QR Code Chimp falls short on platform security, and does not provide advanced QR Code support features or retargeting.
Beaconstac allows marketers to leverage social media QR Codes to the maximum—with retargeting on Google Ads and Facebook, SOC-2 security, and additional support features like multi-lingual QR Codes and open API.
QR Tiger’s QR Code solution isn’t the most user-friendly. Their integration and collaboration capabilities are quite limited too.
Beaconstac is the easiest-to-use QR Code platform in the market. It is SOC-2 and GDPR compliant, provides SSO login, and offers a great deal of integration & collaboration options.
QR CODE GENERATOR
QR Code Generator’s platform falls behind when it comes to customer support. User reviews are riddled with complaints about poor service, billing issues, and overcharging.
Beaconstac offers excellent customer support on three different channels: email, phone, and live-chat. Users of the platform have given it a 4.5/5 rating on G2.
How to Utilize a Social Media QR Code: The Complete Guide
Looking to digitize your social media strategy? There’s a QR Code for that! Explore this detailed guide to uncover how to create, customize, and use QR Codes for social media.
4.2 billion people worldwide use social media, according to Hootsuite’s research.
Additionally, the number of smartphone users worldwide stood at 7.1 billion in 2021 and is expected to rise to 7.26 billion by the end of 2022 (Source: Statista).
Social media plays a major role in consumers’ lives. And due to the rising adoption of smartphones, omnichannel experiences are a vital aspect of a brand’s marketing strategy.
There needs to be a bridge that connects digital social media to physical brand experiences.
This is where social media QR Codes come into the picture.
Consumers can scan these QR Codes to view your brand’s social media channels. Whether it’s in-store, at events, on product packaging, or a business card — the ability to visit a page without manually entering the username impacts the brand experience positively.
Not to mention that these social media QR Codes help your brand gain significant visibility, engage users effectively, and build stronger relationships with your target audience.
A social media QR Code is a type of QR Code that links to a landing page of all your social media usernames. Users can click on their preferred platform’s icon and view the respective profile on their smartphones.
Social media platforms that have in-built QR Code generators
Facebook lets you create a QR Code for your business page. You can access this QR Code while editing your page’s info.
Instagram creates a unique QR Code for your profile, which you can find from the platform’s navigation panel. Users can scan the QR Code to visit your page and follow you online. Currently, the app is testing out a brand-new feature – sharing Instagram posts via a QR Code.
You can find the QR Code that links to your LinkedIn profile in the mobile app. All you need to do is tap the QR Code icon on the right side of the search bar. You can save the QR Code and share it.
Similar to Instagram, Twitter creates a QR Code for your profile. You can access the Twitter QR Code from the app’s navigation bar.
WhatsApp lets you create QR Codes to let others add you as a contact, and start a conversation. You can also generate a QR Code in WhatsApp to invite people to your group.
Snapchat creates its own version of a QR Code called Snapcodes, which links to your username. You can share this code with others to add you as a friend on the app.
TikTok also generates a QR Code that links to your profile. You can find the TikTok QR Code from the app’s settings page.
Pinterest also has its own version of a QR Code called Pincodes. You can create these codes to link to your profile or a specific board.
Drawback of generating QR Codes on each social media network
While it’s convenient to have QR Codes generated on various social media networks, it’s a hassle to print and share each QR Code at a time.
You can create one QR Code for all social media profiles as a quick alternative to the above. Users can scan the QR to find all your social media handles in one place.
Beaconstac’s QR Code generator lets you generate an all-in-one social media QR Code to display all social media channels on one landing page.
One of the most useful ways to promote your brand using social media is via business cards.
Printing all social media handles on your business card can affect its readability and often goes unnoticed.
Instead, add a QR Code for social media to your business card that links to all your social handles in one place.
These social media QR Codes on business cards come in handy during business meetings, conferences, and networking events. Potential business partners and customers can scan to view your social media profiles and interact with your business online.
This not only makes it easier for people to access your business page but also helps you stand out from the competition.
For instance, you can include your YouTube channel along with the other social media platforms while creating the QR Code. Upon scanning, consumers can check out your brand’s videos and view product tutorials while they shop.
This helps them explore the benefits of your product, engage with your brand online, and make smarter and faster buying decisions.
Based on the above statistic, print is definitely not dead.
Embed a social media QR Code on billboards, newspapers, magazines, and posters.
Consumers can scan the QR Code on a billboard or newspaper ad to visit your profile. They can book an appointment for your services or find out your store’s location.
These QR Codes for social media add a digital element to print media and cater to the current consumer behavior.
For instance, let’s say an individual is flipping through the pages of a magazine.
They notice an ad about your brand with a QR Code next to it with a frame text that says, ‘Follow us on social media’.
They scan the QR Code using their smartphone and learn more about your brand within a short span of time.
While this does help improve online visibility and engagement, this potential consumer is now more aware of your brand. Therefore, this strategy helps spark interest among individuals and can lead to more conversions.
In order to motivate consumers to climb the loyalty ladder and earn more rewards, include social media QR Codes in your loyalty program.
Let consumers gain loyalty points for scanning the QR Code and engaging with your brand online. They can also post user-generated content in the form of an Instagram story, TikTok, or a Facebook post to reap more rewards.
These activities help delight consumers, leading to higher engagement levels with your business on social media.
Your brand’s online social media presence improves, you gain more conversions, and your loyal consumers get to earn more points. It’s a win-win situation.
This method helps foster long-term brand loyalty with your customer base.
Download your QR Code in the right format to avoid pixelation. Formats like PNG and JPG are more suited for smaller print media, such as magazines or brochures.
If you wish to increase the size of your QR Code, we recommend you use scalable vector formats such as SVG, EPS, and PDF. These formats are resolution-independent and would not affect the quality of your QR Code.
#5 QR Code placement
It’s important to place your QR Code appropriately to be visible to users and easily scannable.
Placing it between the fold of magazines or uneven surfaces can distort your QR Code and affect its scannability.
For the best experience, place your QR Code on a flat surface.
Analyze and track the performance of social media QR Codes
Once your social media QR Code campaign is live, it’s crucial to measure its impact. This will help you optimize your campaign to better cater to your target audience.
With Beaconstac’s QR Code analytics dashboard, you can track the number of scans, the QR scan locations, how many users scanned your QR Code, and the devices used.
Moreover, you can export and email these reports to your team for analysis.
If you wish to receive deeper insights about your audience, you can integrate with Google Analytics. With this integration, you can monitor user behavior, view demographics, and measure the levels of engagement in more detail.
Carry out an in-depth analysis of your social media QR Code’s performance, and understand your audience’s behavior and preferences. This enables you to refine and personalize your social media marketing campaigns to suit their needs.
Can QR Codes be used on social media?
Yes, QR Codes can be used on social media for a variety of purposes. You can link users to your brand’s website, product catalog, exclusive content, and so much more.
How do I get a social media QR Code?
You can sign up for Beaconstac’s 14-day free trial to create dynamic social media QR Codes.
How to create a QR Code for social media?
To create a QR Code for social media:
Log in to the Beaconstac dashboard.
Click ‘+Create QR Code’.
Select ‘Social Media’ as the campaign type.
Set up your social media landing page and fill in your username in the required fields.
Customize your QR Code.
Test and download it.
What are the benefits of using a QR Code for social media?
Higher consumer engagement levels
An improved online social media presence
Ease of use
Access to first-party data to measure campaign performance
Is your target audience scanning your QR Code but not converting? Utilize Beaconstac’s QR Code retargeting feature to capture prospects via Google and Facebook ads. Check out our article to learn more.
Looking to elevate your business’s web and foot traffic? Leverage a QR Code for Google reviews to let your customers share their valuable thoughts online. Garner more customers using authentic and trustworthy user-generated content.
Enhance your brand marketing strategy in innovative ways with a TikTok QR Code. Enable consumers to visit your profile and engage with your content in a single scan. Check out this guide to learn more.