How to Create a Custom QR Code Tracker: A Handy Guide

The key to any successful marketing campaign is data. It’s no different for QR Code campaigns too. 

You may have designed high-quality QR Codes with attractive designs, but if they don’t provide essential campaign-related insights, you won’t be able to rope in higher ROI. 

Most QR Code tools offer partial or no QR Code tracking. To create a QR Code tracker for your business campaign, use a professional QR Code generator such as Beaconstac. 

Access critical campaign performance metrics and integrate QR Codes with Google Analytics or 4000+ other apps to fine-tune your campaigns. 

Find out how to create a custom QR Code tracker, which QR Code type to choose, and the best practices to follow for optimal campaign performance. 

Table of Contents

1. Steps to create a QR Code tracker
2. Static or dynamic: which QR Codes to choose?
3. Best practices for creating a custom QR Code tracker
4. Frequently asked questions

How to create a custom QR Code tracker in 4 simple steps

You need access to your Beaconstac dashboard platform, a few minutes of time, and the following steps to create a custom QR Code tracker: 

1. Sign-in to the Beaconstac dashboard

Start by choosing “+CREATE” from the top right-hand corner of the dashboard. Choose “QR Code” as the campaign type. 

Note: Sign-up for a 14-day trial of Beaconstac’s QR Code generator and start creating QR Codes for your business. 

2. Choose “QR Code” as the campaign type and add details

Depending on your business goal, choose the type of file you want to generate a QR Code for. 

You can track the QR Codes for all types of files and business use cases.

3. After set-up, customize your QR Code design

Customize your QR Code’s shape, color, add a logo, CTA, etc., as required to ensure it fits your brand identity. 

4. Choose your QR Code output format, download, and use

Your QR Code is now ready for downloading in the chosen format. 

NOTE: We recommend test-scanning it with a mobile device to see if it works as intended before mass usage. 

Once your campaigns are live and customers have started scanning the QR Codes, you can return to the Beaconstac dashboard for analytics and track the performance of your campaigns.

Static or dynamic QR Codes: Which to choose to create a custom QR Code tracker? 

All trackable QR Codes are dynamic QR Codes.

By virtue of their nature, dynamic QR Codes contain a redirect URL that you can integrate into various file formats such as PDFs, forms, URLs, etc. This also makes them inherently trackable. 

On the other hand, static QR Codes contain a single URL that leads back to a static file, neither of which can be changed. Hence, you can’t track static QR Codes.

Some reasons why dynamic QR Codes have the edge over static ones are:

1. You can edit dynamic QR Codes 

You can edit the final digital destination of dynamic QR Codes or modify the final content integrated into it if required.  

This makes dynamic QR Codes amenable to tracking for mining valuable campaign data. 

2. You can track dynamic QR Codes easily

Tracking QR Codes can reveal a treasure trove of customer and campaign-related insights. 

Some essential data points you can unearth with dynamic QR Codes are: 

1. No. of QR Code scans
2. Top-performing QR Codes
3. Devices used to scan the QR Codes
4. Demographic data of customers
5. Exact location of the scan

3. You can customize dynamic QR Codes 

You can customize each and every aspect of your QR Codes, such as logo, colors, frames, background, patterns, etc. 

Customizing is an excellent exercise in building a solid brand identity. When you comb through your tracking data, compare the performance of the customizable QR Codes vs. the non-customized ones. The data will speak for itself. 

Best practices for creating a custom QR Code tracker 

Now you know how to create a custom QR Code tracker with dynamic QR Codes. 

Keep these few best practices in mind, and you’re all set to take your QR Code campaigns to the next level:

Create a custom QR Code tracker with Beaconstac

Start tracking your QR Codes, make unlimited iterations to your campaigns, and get essential integrations with Beaconstac’s QR Code generator platform. 

Take the next step from static QR Codes to dynamic QR Codes and unlock the power of QR Code tracking with in-depth analytics. 

Beaconstac’s QR Code generator uses dynamic QR Codes to help you: 

1. Pinpoint your target audience with reliable demographic data
2. Discover who’s scanning your QR Codes and how many times
3. Identify your top-performing print ad and social media campaigns
4. Track QR Codes for multiple file formats such as forms, PDFs, links, etc. 
5. Integrate your QR Code data with your CRM, Google Analytics, and 4000+ other apps
6. Retarget prospective users with Google and Facebook ads

Frequently asked questions

Are QR Codes trackable? 

Yes, QR Codes are trackable to mine essential campaign data such as the number of scans, location, the device used, etc. This helps optimize the performance of your QR Code campaigns.

How does a custom QR Code tracker work? 

A QR Code tracker is nothing but a dynamic QR Code that can track your QR Codes to reveal essential data that you can further use to improve your QR Code campaigns.  

How to create a custom QR Code tracker? 

You can create a custom QR Code tracker in 4 easy steps: 

1. Log-in to the Beaconstac dashboard and click “+CREATE” 
2. Choose the type of QR Code you want to create under the “Create a dynamic QR Code” option. Fill in the details. 
3. Customize the QR Code as per your brand guidelines. 
4. Save the changes, download, and use the QR Code for your campaigns. Go to the “Analytics” option to track your campaign performance. 

• Author Details

Author Details

Suhotra Roychoudhury

Suhotra is a content marketer who has always been interested in how technology is rapidly changing the modern world. Presently, he is documenting the growth of QR Codes as a solution to bridge the physical and digital worlds. His insights help brands integrate QR Codes into their marketing strategy successfully. You can find more of his work around QR Codes here. When not documenting or writing, he loves photography and cycling.

https://blog.beaconstac.com/

[email protected]