Creating a QR Code is only the first step in maximizing your marketing potential. To truly benefit from this tool, you must dive deeper and track your QR Codes.
QR Code tracking helps you understand the effectiveness of your QR Code campaigns and make data-driven decisions.
But dynamic QR Codes—the only QR Code type you can track—usually come at a cost.
If you are just starting out and want to track your QR Codes for free, this article is for you. We’ll show you how to use Beaconstac’s free trial to create trackable QR Codes and access detailed analytics without any cost or commitment (No credit card required!)
Go to the “Analytics” section on the Beaconstac dashboard for comprehensive insights into the performance of all your QR Codes.
Here, you can track a range of crucial metrics, including total scans, total users, top-performing QR Codes, top-performing campaigns, scans by time, IP scan location, and more.
🙃Good to know: To analyze the tracking data of individual QR Codes, go to the QR Codes section on the dashboard and locate the QR Code you wish to track. Click “Scans” to view the individual QR Code tracking data.
Step 3: Optimize your QR Code campaign in real-time
Analyze the QR Code data and make real-time iterations to your marketing campaign.
Since you created a dynamic QR Code, you can edit the QR Code anytime without reprinting.
Best practices for tracking your QR Codes for free
Now that you know how to set up free QR Code tracking, let’s look at some best practices to make the most of it:
1. Test QR Codes before launch
Always test your QR Codes on various devices and under different conditions to ensure they scan correctly. This helps avoid potential issues that could hinder user engagement.
2. Make real-time adjustments
Monitor the performance of your QR Codes in real-time. This allows you to promptly identify trends and adapt your marketing strategy for optimal results.
3. Conduct A/B testing
Experiment with different QR Code designs or landing pages to see which ones yield better results. A/B testing can provide valuable insights into what resonates most with your audience.
4. Segment your QR Codes
When managing multiple QR Code campaigns simultaneously, label your QR Codes and make searching, filtering, and analyzing them easier.
🔥If you’re using Beaconstac: In the “Analytics” section of the dashboard, specifically under the QR Codes section, you can generate reports that are filtered by label.
Select your preferred date range and the label you want to use for filtering, located at the top right of the Analytics dashboard. You can choose to filter by one or multiple labels in the Analytics dashboard.
Once you’ve selected your label and chosen the date range, click “Export” to download a CSV file containing the required data.
Once the free trial ends, you risk losing your tracking data. Upgrading ensures that your QR Codes remain active and functional, guaranteeing uninterrupted tracking.
Upgrading also unlocks GPS tracking for pinpoint location data, which goes beyond the limited IP locations available during the trial.
Additionally, depending on your chosen plan, you’ll gain access to various advanced features, including bulk QR Code generation, API and integrations, custom domains, and more.
Frequently asked questions
1. What is QR Code tracking, and why is it important?
QR Code tracking is the practice of monitoring and analyzing the performance of QR Codes used in marketing or other applications.
By tracking QR Codes, you can measure user engagement, understand audience behavior, and make data-driven decisions to optimize your marketing efforts.
2. Can I track QR Codes for free?
Yes, you can track QR Codes for free by using Beaconstac’s 14-day free trial. This trial offers access to advanced features, including QR Code tracking, customization, and more, at no cost and without requiring a credit card.
3. What is the difference between static and dynamic QR Codes?
Dynamic QR Codes are trackable and editable—you can modify them after creation—making them perfect for real-time campaign adjustments. In contrast, static QR Codes have fixed content. You cannot change the destination link of static QR Codes once generated.
4. How can I use the tracking data collected from QR Codes?
You can use QR Code tracking data to measure campaign effectiveness, understand user behavior, pinpoint peak engagement times and locations, and make real-time adjustments to your marketing strategies.
Harshika is a content marketer at Beaconstac who’s passionate about creating compelling content that educates businesses on leveraging the latest tech to unlock their full potential. Her interests also extend to AI, automation, and productivity tools.